The brand discussed is Estee Lauder. Please answer all of the questions. 1.Overv
The brand discussed is Estee Lauder. Please answer all of the questions.
1.Overview of the Brand Estee Lauder(0.5 page)
Description of the market (What are the leading brands)
Status and Position of the brand in the market
2.Description of Brand Performance (0.5 page)
Stock prices, Sales, Market Shares, etc.
How did it change
3.Specific Marketing Challenges for Estee Lauder makeup line(0.5 page)
Low sales, product attributes, prices, brand premium, etc.
Can it be competitive?