Cities are increasingly promoting themselves through showcasing their cultural a

Admin/ July 14, 2022/ Tourism

Cities are increasingly promoting themselves through showcasing their cultural and creative
resources. You should choose a European city that can be described as ‘creative’. This
can be a city you are familiar with, a city that is part of the UNESCO Creative Cities Network
and/or a city with a strong presence of the creative industries. As a trainee working for an
DMO (Destination Marketing Organisation), you have been asked to develop a creative
tourist trail for the destination that aims to encourage visitors to explore the city beyond
the well-known tourist path.
Your creative tourist trail should be based on secondary research and presented using a visual
design tool of your choice. Use your own creativity to come up with solutions on how to present
your creative tourist trail. It is recommended (but not compulsory) that you discuss the creative
tourist trail in groups. Please remember you are expected to submit an individual piece of work
in Turnitin.
Guidance on Report Structure
You should follow a report format and break main sections down where appropriate. Your
report should include the following:
1. Introduction
2. Tourism and Creativity
3. The Selected City
4. Creative Tourist Trail
5. Conclusion
Reference List
1. Introduction
– Provide a brief background to the overarching theme of the report
– Introduce the purpose of your report (i.e. what is it about?)
– Indicate the type of sources you used to inform you report and what you used them for
– Introduce the structure of your report
2. Tourism and Creativity
– Discuss and analyse the role and importance of creativity in tourism; with a focus on
creative resources in cities including the creative industries, creative areas and
creative tourism.
– This should be supported by key literature and existing research relevant to the report
3. The Selected City
– You should introduce your chosen European city destination and provide a relevant
context/background in relation to tourism and creativity in that particular city (e.g.
tourism/visitor statistics, presence of creative industries, creative areas or quarters,
creative tourism experiences).
– You should use this background information to justify why you chose this city.
– Make sure you consult the main destination website and look out for other relevant
sources that discuss the creative offering of that city.
4. Creative Tourist Trail
– In this section, you must present the creative tourist trail for the city’s DMO. Your
creative tourist trail should clearly present and link creative areas and places of
interest, provide a brief explanation for each and include photos or drawings to
illustrate these in an engaging way.
– You need to make sure that you provide sources for any visual materials and
explanations you include in your creative tourist trail.
– Think of your creative tourist trail as evoking curiosity and being used by visitors to
explore the creative parts of the city.
5. Conclusion
– Here, you should summarise the key arguments from the theoretical discussion in
relation to your chosen European city destination and the creative tourist trail you
developed for the city’s DMO.
Appendices can include supporting evidence of the secondary research you conducted on
your chosen European city, any notes you have taken to support the development of your
creative tourist trail and – if conducted in groups – evidence of groupwork.
– Only secondary research available in the public domain should be used for this report.
Try to find a range of secondary sources such as text books, journal articles, official
websites, newspaper articles etc.
– The report must be correctly referenced using the Harvard style of referencing. Please
consult the ‘Cite them Right’ resource provided by the university library.
– Use maps, images, diagrams, tables and other figures anywhere that is appropriate
to help communicate what you want to say. Label all figures.
– The word limit is 4000 words (+/- 10%). Please include the word count on the cover
page of your assignment.
– Refer to the university’s generic marking guidelines for an indication of the
competencies that will be considered when marking the work.
You can find information about referencing from the session on Referencing, from the
module resources in Canvas and from Cite Them Right Online. These include explanations
of what and when to reference, as well as guidance on how to use Harvard references intext, in your reference lists and bibliography.
You can access Cite Them Right online both on and off-campus. Visit If you are on campus, you should be logged in
automatically. If you are off-campus, click on ‘How to access > institutional login’ and use
your university username and password.
It is important to adhere to the prescribed word count limit to avoid any penalties.
Your word count excludes table of title page, table of content, any appendices and reference
list/bibliography. The word count must be stated at the bottom of your title page.
Please note falsifying the word count is classed as an academic misconduct.
Exceeds limit by up to 10% No penalty – tolerance band (see below)
Exceeds limit by 10.1-20% – 5 percentage points
Exceeds limit by 20.1-30% – 10 percentage points
Exceeds limit by 30.1-40% – 15 percentage points
Exceeds limit by 40.1-50% – 20 percentage points
Exceeds limit by more than 50% Mark of zero

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