2. a. Compare and contrast value chain analysis and the resource-based view of a
a. Compare and contrast value chain analysis and the resource-based view of a firm. (Define each, then answer through your definition)
b. What are the objectives of each?
c. Explain how you might use value chain analysis, resource-based view, three circles analysis, product life-cycle analysis, and SWOT analysis to get a better sense of what might be a firm’s key building blocks in attaining a strategic competitive advantage over competitors?
(400 word minimum – no direct quotes allowed – paraphrase and cite))