Imagine you have been hired as a consultant to evaluate a company’s digital mark
Imagine you have been hired as a consultant to evaluate a company’s digital marketing online presence. You are required to evaluate the company’s website and the corresponding data and provide your recommendations to improve its current online presence.
Select a website of your choosing that sells products or services.
Note: You will use this website for Week 3 and 4 and 5 individual assignments.
Research the company to gather additional information (e.g., via an annual report or investor relations site).
Write a 1,050-word analysis of the website in which you:
Determine who the assumed target market is for the website.
Evaluate the website according to how the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).
Describe how well you think the website will resonate with the assumed target market and why.
Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.
Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.